Client

Colgate

Role

Art Direction 

Credits

(ECD) Dimitri Guerassimov

(CD) Vitor Menezes
(CD) Ricardo Dolla
(AD) Ceren İçdem
(CW) Öykü Aydin

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VMLY&R I Paris I 2023

Zoe is making sure that the kids she’s educating are really getting the best chance to get the great health outcomes that she didn’t have herself. That lack of education and uncertainty she had about oral health as a kid is what lead her to an inspiring moment where she thought about becoming a hygienist herself. Zoe is driven by empathy and her story inspire us to create a campaign to raise awareness.