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CEREN İÇDEM CREATIVE ART DIRECTOR

Client

OdeaBank

Role

Art Direction / Concept Design

 

Credits
(CD) Erdem Ateş
(GH) Evren Dinler

(AD) Ceren İçdem
(CW) Doğuş Aka
(CW) İpek Özdemir 

LeoBurnett I Istanbul I 2018

We created a fun and unexpected campaign to announce Odeabank's Oxygen Account, which offers up to 26 percent interest on the Turkish lira.

In the film, where people who are "obsessed" with their savings and ever-changing interest rates have difficulty in fulfilling their daily life practices, those who switch to Oxygen Account get rid of the glass globes they wear on their heads and breathe a sigh of relief.

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