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CEREN İÇDEM CREATIVE ART DIRECTOR
Client
OdeaBank
Role
Art Direction / Concept Design
Credits
(CD) Erdem Ateş
(GH) Evren Dinler
(AD) Ceren İçdem
(CW) Doğuş Aka
(CW) İpek Özdemir
LeoBurnett I Istanbul I 2018
We created a fun and unexpected campaign to announce Odeabank's Oxygen Account, which offers up to 26 percent interest on the Turkish lira.
In the film, where people who are "obsessed" with their savings and ever-changing interest rates have difficulty in fulfilling their daily life practices, those who switch to Oxygen Account get rid of the glass globes they wear on their heads and breathe a sigh of relief.

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