Client

Hill's

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Role

Art Direction

 

Credits

(CCO) Dimitri Guerassimov
(ECD) Arlo Oviatt
(CD) Ricardo Dolla
(CD) Vitor Menezes

(AD) Ceren İçdem

(CW) Oykü Aydin
(AD) Liz Demestreti

(AD) Leandro Oliveira

(PH) Ale Burset

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VMLY&R I Paris I 2023

Hill's wanted to raise awareness of this network and encourage pet owners to take steps to prepare for potential disasters. Our brief was to create a powerful and emotional message that would resonate with pet owners and to position Hill's Pet Food as a leader in the pet food industry and a company that is committed to providing practical solutions to pet owners during times of crisis. The photographs are inspired by real stories. We recreated the self-sacrificing moments of pet parents in a city that was devastated by natural accidents.

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Gerety Awards 2023

Bronze / Craft Cut / Photography

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Lürzer's Archive 2023
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